Question 1

What is Axess Intelligence?

Accepted Answer

Axess Intelligence is a competitive intelligence platform that reveals the actual emails, SMS messages, and app push notifications that brands send to their customers. Unlike publicly available data, Axess captures real, non-public CRM communications from over 5,000 brands across 50+ markets — giving marketing and CRM teams unprecedented visibility into competitor strategies.

Question 2

What kind of data does Axess Intelligence provide?

Accepted Answer

Axess Intelligence provides access to the actual promotional emails, SMS messages, and app push notifications that companies send directly to their customers. This includes the full creative content, offer details, sending frequency, and timing — not estimates or scraped website data, but the real communications as received by consumers.

Question 3

How does Axess Intelligence help CRM and marketing teams?

Accepted Answer

Axess Intelligence lets CRM and marketing teams see exactly what competitors are communicating to customers across the entire customer lifecycle — from acquisition and onboarding to retention and reactivation. Teams can reverse-engineer competitor CRM strategies and tactics, benchmark their own campaigns, and identify opportunities they are missing.

Question 4

How is Axess Intelligence different from other competitive intelligence tools?

Accepted Answer

Most competitive intelligence tools rely on publicly visible data like websites, ads, or social media. Axess Intelligence goes further by capturing the private, direct-to-consumer communications — emails, SMS, and push notifications — that brands send to their customers. This non-public data reveals the CRM strategies that competitors don't want you to see.

Question 5

Which industries and markets does Axess Intelligence cover?

Accepted Answer

Axess Intelligence covers over 50 markets globally, with deep coverage in iGaming, and expanding into streaming, telecom, and fashion. Key territories include the UK, Germany, Brazil, the US, Malta, and markets across Europe and Latin America.

Question 6

Can I track specific competitors with Axess Intelligence?

Accepted Answer

Yes. Axess Intelligence monitors over 5,000 brands. Teams can filter by specific competitors, markets, channels, and communication types to see exactly what rivals are sending to their customers — and how their CRM strategy evolves over time.

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